The Brief
2020 provided one of the most challenging and whiplash-inducing experiences for students of higher education, leaving many to scramble from structured in-person settings to slapdash homemade workspaces literally overnight. Studio Art majors at Southern Connecticut State University were hit particularly hard – how can a painting major work on a 36″ canvas without a decent easel?
Thankfully, 2021 finally allowed studio art graduates to hold an in-person event to showcase all of their hard work from not only the previous year, but the entirety of their education. The next step was getting the word out.
Setting the Scene
As the SCSU graphic arts intern, my task was to work in conjunction with the faculty to create internal and external promotional materials, particularly posters, a social media post, an email graphic, and an image for the library projector.
There was also a printed informational catalog, which would have photos of the artists, their work, and a personal statement on behalf of their collection.
The Cast
There were 6 different majors represented by 11 students who provided 2 pieces of work each.
First Draft
The concept for the promotional materials revolved around the concept of “mak[ing] your mark”, both literally and figuratively. 11 distinct fingerprint designs were created for each artist and the color palette worked off of the school’s signature blue color.
Premiere
Going From Here
A project of this scale tested my time management and project juggling skills, and I always appreciate anything that lets me use up a whole stack of sticky notes to do so. I’m forever grateful for the opportunity to work on such a project, to be able to provide something for my peers and for the school whose campus I basically lived on for the better part of two years.
Additional support was provided by Art Faculty Advisor/Professor of Art Jeff Slomba and Graphic Design Faculty Advisor/Associate Professor of Art Alex Girard.
Vicky I 